I just came across the Detroit-area band Dale Earnhardt Jr. Jr. Their sound paints dreamy folk/psychedelic soundscapes and they even do a passable cover of the Beach Boys classic "God Only Knows." Their EP is called "Horsepower," and you can get a free download at the Dale Earnhardt Jr. Jr. website.
The use of his name is rather interesting, and in a skewered way validates a lot of what we were striving for in the Budweiser years. By appearing in many new and unique media outlets, Dale Jr. transcended NASCAR fans/race fans (NOT always the same - but that's a separate blog topic for another day.) to become more universally recognized in pop culture.
You can see one of their videos (with some hilarious 'vintage' NASCAR uniforms) on my Tumblr blog, now know as Vanity is Expensive.