If you're one of the folks who wondered if I'd fallen from the face of the earth, I apologize for abandoning the ol' blog for a few months. But, I promise it was all for good reason.
I am excited to announce my latest book, In The Red. It will be released in early 2012 by Octane Press, LLC. You can pre-order now at: http://octanepress.com/book/red You can also read the book's first chapter on the Octane site.
The 2001 season seemed to involve every emotion one could experience, from the horrific tragedy of Dale Earnhardt's death in the season-opening Daytona 500 to Dale Jr's emotional and triumphant return to Daytona in July. In the same way "Driver No. 8" chronicled the 2000 NASCAR season, In The Red picks up where it left off, giving an insider's view of the 2001 season with Dale Earnhardt Jr.
I'm close to the material, so it's hard to be objective, but I strongly believe this is the best work I've ever done.
In the build-up to the book's release, I'm happy to offer a lot of never-before-seen material all across the web. Here are some of those outlets:
Twitter: Follow @InTheRed2001 for interactive chats during each Chase race of 2011. We'll also Tweet links to much of the other material.
Facebook: "Like" the Facebook page for In The Red to see daily updates including never-before seen photos,videos and even music from the book.
Tumblr: The In The Red Tumblr blog will have daily updates with similar photos, videos and many stories behind the stories from the book. If you have a Tumblr blog, I encourage you to follow. Even if you don't, you can follow the blog by checking back each day or selecting the RSS feed at the top of the page.
As a "thank you" to Jim and the readers of the Dale Jr. Pit Stop website for so many years of fervent support for Dale Jr. and me, you can also find another exclusive chapter from the book there.
In the coming weeks, we will be running a series of contests that will give you an opportunities to win rare 2001 merchandise and other items from my personal archives. We will announce the first contest later this afternoon.